SAKS 5TH AVENUE
SHOPPING WITH YOUR SENSES CASE STUDY

In this case study, I was appointed Chief of Innovation for the brand Saks 5th Avenue. I had to develop a new digital strategy for the brand to create a more engaging and personal shopping experience by implementing an innovative technology tool.

 

The tool I chose was Bluetooth Low Energy (BLE) Beacons, and I researched the various benefits it would bring to not only the consumer but to all of Saks's operations, including the supply chain to the sales floor. I researched how it is implemented and the costs and created my development & roll-out plan for the BLE beacons to be integrated into all Saks stores.