PORTFOLIO

LET THE JOURNEY BEGIN

Explore the many sides of me through my recent marketing, merchandising, product development, and design projects.

JAILBREAK FASHION

JAILBREAK is my senior capstone project that explores the innovation & future of fashion through my business concept of breaking the restraints of the fashion world and putting the consumer in the designer chair to let their creative minds roam free.

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PINE SOUL

Pine Soul is a sustainable & ethical fashion brand that wants to bring nature's essence back into the city. With this project, my team and I created an outerwear collection that revolved around changing the fashion industry by holding high value on sourcing & manufacturing our products in the most sustainable and ethical ways possible.

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BLOSSOM AT SCAD LACOSTE

This is my team's final wall display that we created for one of SCAD's Academic Buildings, Morris Hall. With this display, my team and I wanted to highlight fellow students' opportunities to study abroad at the SCAD Lacoste campus in Lacoste, France.

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EXPLORING HERMES FIT

With this project, my team and I chose to research and analyze the various visual communication techniques Hermes successfully implemented in its special event Hermes Fit.

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NIKE CAPSULE COLLECTION

Nike's Wear WIth Confidence capsule collection is unique because everyone is a critic in today's digital age, and it can dampen your confidence in everything you do and wear. This collection plans to promote confidence through comfort, style, versatility, and functionality.

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ALEXANDER MCQUEEN UPCYCLE PROGRAM

The Alexander McQueen Upcycling program is a partnership between Alexander McQueen and Levi's to help reduce denim waste in the world by taking old, thrifted denim pants and upcycling these scrapped garments into a tailored piece of art telling a story.

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ARTificial ZINE

My group & I created this magazine, ARTificial, to educate, empower, and educate new female minds entering the fashion world by providing a doorway into the industry with creativity, imagination, and ingenuity.

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VERSACE LA MEDUSA POP UP SHOP

My group and I developed a pop-up shop, La Medusa, for the luxury brand Versace. This concept store is located in the heart of the Miami Design District in Miami, FL. It offers a luxurious shopping experience for consumers through a curated product assortment and a full-service bar & lounge area.

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SAKS 5TH AVENUE | SHOPPING WITH YOUR SENSES

In this case study, I was appointed Chief of Innovation for the brand Saks 5th Avenue. I had to develop a new digital strategy for the brand to create a more engaging and personal shopping experience by implementing an innovative technology tool.

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RALPH LAUREN | ROAD MAP TO CHINA CASE STUDY

In this case study, my team member and I researched the current retail market in China, trends, and influencing factors consumers are looking for in brands that are choosing to expand in Asia. We chose the iconic American brand Ralph Lauren and researched its current strategy in China to provide recommendations to improve its market presence and brand relevancy to Chinese consumers.

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