VERSACE LA MEDUSA POP UP SHOP

My group and I developed a pop-up shop, La Medusa, for the luxury brand Versace. This concept store is located in the heart of the Miami Design District in Miami, FL. It offers a luxurious shopping experience for consumers through a curated product assortment and a full-service bar & lounge area.

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I contributed to this project by researching & analyzing the global and U.S luxury fashion market, developing the store's product assortment & footfall chart for projected sales. Also, I developed and rendered the pop-up shop layout and furnishings and created all the marketing mockups for our store, including digital and print promotions.