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SKYLAR STAHL
Fashion Marketing & Management | Design Thinker
ALEXANDER MCQUEEN
UPCYCLING PROGRAM
Team: Leen A. | Sola A. | Nayeka S. | Skylar S.
Research | Design | Marketing
The Alexander McQueen Upcycling program is a partnership between Alexander McQueen and Levi's to help reduce denim waste in the world by taking old, thrifted denim pants and upcycling these scrapped garments into a tailored piece of art telling a story.
I contributed to this project by researching McQueen's current initiatives towards sustainability, their competitive market & advantages, the overall design & process of the final product, and the marketing mockups for their store window display, social media mockups, and their brand website mockups promoting the upcycled garments.
CATCH A GLIMPSE
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